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Saying “I Do” To A Smart Phone Doesn’t Have To Be So Scary

Guest Post By: Michelle Gilbert
Public Relations Manager, Verizon Wireless, Michigan/Indiana/Kentucky Region

Selecting the right smart phone can feel like a life-altering decision. After all, you’re making a commitment to carry this device everywhere you go and rely on it for everything from keeping you organized, in touch and entertained (among other things, I’m sure) for two years—give or take a couple of months. You want to make sure it’s a memorable two years.

As public relations manager for Verizon Wireless, I often get asked by customers for feedback on what’s the best smart phone available. It’s a tough question to answer because something different appeals to each individual. Here’s what I tell people.

Buying a smart phone is kind of like buying a new car (except a lot cheaper). All models are going to get you to where you want to go, but each one will feel a little bit different when you try it out. So…

Try it out! Visit a store and play with different devices. Most wireless service providers feature active devices on the selling floor.

Read reviews—not just by tech bloggers and reporters but by real-life customers! Verizon Wireless features user reviews in our online Smartphone Resource Center, so you can learn what actual smart phone users experience.

Since Android is the fastest growing operating system, let’s focus on what to look for with Android devices currently in the marketplace.

Clearly, all handset manufacturers want a ticket to the Android party which is why it has become so hard for consumers to decide between a DROID X by Motorola, for example, and a Samsung Fascinate™. It’s up to the manufacturers to find a way to differentiate their Android smart phone from the next guy’s model.

I’ve used Android devices from HTC, Motorola and Samsung. I haven’t disliked any, but I’ve found bits and pieces of each that appeal to me. I love HTC Sense user interface (animated weather rocks). I love the screen size of the DROID X. Currently, I’m using the Samsung Fascinate. I love the size, the screen and really everything about it. Plus, I rely heavily on Voice Commands and Voice Search, and the Fascinate recognizes my tone every time.

How do you prefer your QWERTY? Personally, I’ve always preferred a real keypad; however, as screens have gotten more precise I’ve given up my security blanket. In fact, when texting or emailing, I usually use SWYPE. If you haven’t tried it, I highly recommend it. I was the biggest skeptic of this technology. Now, I’m the biggest promoter. It’s ridiculously easy, accurate and convenient.

The Android marketplace has grown dramatically in the past year. Before Verizon Wireless announced its first Android device last fall—the original DROID by Motorola—there were about 5,000 apps available. Now, there are well over 100,000 apps, which include a more-than-generous selection of free ones.

I use apps mostly to entertain my kids while we’re waiting in line for something, but I also love Pandora, and I’ve been caught playing a game or two (I’m addicted to Unblock Me Free). Besides apps, I love all of Android’s Googleness. I’m a multi-tasker and love the fact that my smart phone is one too.

I wouldn’t feel like this post is complete if I didn’t strongly encourage you to make sure the wireless service provider you’re considering has reliable coverage where you live, work and play. Even the most sophisticated device is only as good as the network it runs on. Depending on the service provider you choose, two years can go by pleasingly fast or painfully slow.

Original post from Watershed Studio, LLC » Social Media

DROID X by Motorola Review

The DROID X by Motorola is clearly a sports car among the current smart phones on the market. Lets take a quick tour.

Platform

The DROID X currently runs the Android 2.1 platform which is very well done & continually improving.

Touchscreen

I’ve always been a little wary of touchscreen phones for two reasons.

1) I have big hands and fat fingers which make it a little difficult to be accurate when typing.  Much to my surprise, with the generous 4.3-in. screen, this hasn’t been too bad.  And once I got the hang of the Predictive Text (Swype) feature it has really been pretty easy to use.

2) It drives me crazy when anyone touches a TV or computer screen. To remedy this pet peeve I highly recommend carrying around a micro fiber cloth to clean off the oil on the screen.

Voice Quality

The voice quality of the DROID X is decent but I’d personally recommend getting a Bluetooth® headset to go along with it.

Battery Life

As with most portable electronics, battery life is a major concern.  Having used the DROID X with Twitter, Gmail & Facebook constantly running in the background with the default screen brightness, the 480 minutes of continuous use is a little generous if you’re looking for active use.  To help improve battery life I highly recommend an app such as the free Advanced Task Killer.

Still Camera

The still camera is 8 MP and has a very decent auto focus feature. Compared to other phones on the market right now I really don’t know what else you can ask for.

Video Camera

The video camera is an amazing HD 720p (1280x720p resolution) camera with 3 built in microphones.  Having shot a few test videos with it I’d personally rather use this instead of toting around something like a Flip.  The only other things I could really want would be 1080p with an external mic option, but this is a phone so I really have no complaints.

Apps, apps & more apps

Packing 24 GB of storage out of the box with the possibility of expanding to 40 GB you should have plenty of room for any of the numerous apps available in the Android Market in addition to the pre-installed applications.

Of the pre-installed applications, Google Maps™ Navigation is an excellent GPS application which will get you where you need to go. You can actually speak your destination to it, using the excellent speech to text feature of the Android platform,  and be on your way. And if your destination is on Google’s Street View, it will show up on the screen when you arrive.

For social media I highly recommend choosing a Twitter app & the Facebook app.  For Twitter there are numerous app options, so give a few a whirl and see what you like.  My personal favorite is Seesmic.  And if you use WordPress I highly recommend installing the WordPress app.

For games there are also numerous options.  Everyone will want to install Angry Birds and then take a look through the other game options in the Android Market.  There are plenty of excellent free games to keep you busy.

Bottom Line

I highly recommend the DROID X.  Of the smart phones currently on the market, the DROID X does just about anything you can throw at it. But I would probably buy a second battery to go along with it.

Technical Specifications

  • Network: Verizon 3G
  • Platform: Android 2.1
  • Battery: Up to 480 minutes continuous, up to 220 hours standby, 1540 mAh Li Ion
  • Memory:  up 8 GB on board, 16 GB removable microSD pre-installed (supports up to 32 GB microSD)
  • Display Size: 4.3-in.; WVGA (480 x 854)
  • Weight: 155 grams
  • Size (H x W x D): 65.5 x 127.5 x 9.9 mm
  • Camera: 8 MP, Digital Zoom, Flash, Auto Focus, Cropping, Rotating, Geo Tagging
  • Video Camera: HD 720p quality (1280x720p resolution) up to 24 fps capture; up to 30 fps playback, 3 microphone technology
  • Media: Android Media Player, Video & Audio (AAC, H.263, H.264, MP3, MPEG-4, WAV, eAAC+, WMA v10, MIDI, AAC+)
  • WIFI: 802.11 n
  • 3G Mobile Hotspot: Be a mobile hot spot for up to 5 other devices
  • Connector Type: Micro USB, HDMI® Micro Connector Cable
  • Data Transmission Rate: USB 2.0 (High Speed)
  • Other: Bluetooth®, SMS, MMS, Predictive Text (Swype), Speakerphone

Preinstalled Applications

  • Google Apps
    • Gmail™
    • Google Calendar™
    • Google Contact Sync™
    • Google Latitude™
    • Google Maps Street View
    • Google Maps™
    • Google Maps™ Navigation
    • Google Quick Search Box™
    • Google Talk™
    • Google™ Search By Voice
    • Youtube™
  • Email: Corporate Sync, Google Mail, Push Email, WebKit
  • Web Browser: Android HTML Webkit, Adobe® Flash® Player
  • Other: Calculator, Calendar, Clock, Wallpaper, Ringtones (AAC, AAC+, eAAC, eAAC+, MP3, OGG)

Disclosure: The DROID X by Motorola was provided for review by Verizon Wireless.

Original post from Watershed Studio, LLC » Social Media

Dot.column: What makes a video go viral?

The latest Dot.column question in Metromix Indianapolis is:

What makes a video go viral?

Other than getting the right people to find and share a video, the video needs to give people a good reason to share it. Is it entertaining? Is it funny? Is it shocking? Does it speak to viewers in some other way? If you can answer “yes” to any of those questions, then you’re part of the way there.

Original post from Watershed Studio, LLC » Social Media

Dot.column: What do you think about Facebook e-mail?

The latest Dot.column question in Metromix Indianapolis is:

What do you think about Facebook e-mail?

While it sounds like a neat idea that melds existing electronic messaging technologies together, there are still many questions to be answered. For me personally the three biggies are privacy (will my information be exposed to 3rd parties), functionality (will it do what I want & need it to do) and any user interfaces (will it be easy to navigate & efficient to use on various platforms).

What Is Metromix Indianapolis’ Dot.column?

 
Via the first Dot.column:

We’re going straight to the experts to scrape their brains on everything techy, social networky, online-y and anything else you’re dying to know. Have a question for them? E-mail us at indianapolis@metromix.com. Wanna talk about it on Twitter? Follow #Dotcolumn

Since I am on the panel I thought it would be good to post my reposes here as well, so that is what I’ll do as they are published. Note that in some issues responses have to be cut due to space, and if that happens to be the case, you can still read my response here.  And feel free to chime in and/or ask any follow up questions.

Original post from Watershed Studio, LLC » Social Media

Ten Social Media Reads, Vol 3

Here at Watershed Studio we’re always scouring our RSS and Twitter feeds to see what’s going on in the world of technology and social media. Here’s Volume 3 in nice, easy to digest, posts. Enjoy.

  1. Facebook to Change How You Process Friend Requests by Jennifer Van Grove
  2. Foursquare Launching New Must-Have Button for Websites by Marshall Kirkpatrick
  3. Get rid of Those Annoying Farmville Requests with new Social Network About “What Matters to You” by Lauren Dugan
  4. How to gracefully promote yourself online by Andrea Bartz and Brenna Ehrlich, Special to CNN
  5. Is Twitter for Business Even Worth the Trouble by Jay Baer
  6. Six Reasons Why I’m Not On Facebook, By Wired UK’s Editor by David Rowan, Wired UK
  7. SocialSmack Gives You Props for Talking Smack About Brands by Ben Parr
  8. The Cross-Generation Workforce by Andy McLoughlin, Forbes
  9. The New Twitter Is an Attack on All Desktop Apps by Jennifer Van Grove
  10. To Schedule Tweets Or Not by Chris Brogan

If you have any social media reads that you’d like to suggest, please contact us or Tweet us @watershedstudio.

Original post from Watershed Studio, LLC » Social Media

Dilbert: Social Media Marketing Manager

Dilbert.com

Dilbert never ceases to amaze me at how spot-on the strip is.

I’ve lost track of how many times I’ve talked to people who work in “the real world” and they say things like:

  • “We have a company website…but it’s blocked during business hours.”
  • “We have a Facebook Fan Page/Group/Etc…but we don’t have access to Facebook.”
  • “We have a Twitter account…but we can’t access Twitter at work.”
  • “No, I don’t read business related blogs…that’s against company policy.”

And the list could go on and on.

In this day and age the companies who are embracing the technological changes are going to be the ones to prevail.  The rest will eventually be left behind and forgotten about. That is what we believe. That is what we adhere to. And that is what we preach at our Indy Media School classes.

Original post from Watershed Studio, LLC » Social Media

Ten Social Media Reads, Vol 2

Here at Watershed Studio we’re always scouring our RSS and Twitter feeds to see what’s going on in the world of technology and social media. Here’s volume 2 in nice, easy to digest, posts. Enjoy.

  1. AOL Launches SafeSocial…To Screen Your Kid’s Every Friend Posted (Katy Gathright – Social Times)
  2. 4 Ways to Make Content Go Viral in Social Media (Kyle Lacy)
  3. How Freelancers Might Use Social Media in the Future (Stephanie Marcus – Mashable)
  4. Make Shareability a Priority (Chris Brogan)
  5. Marketing Your Business through the Use of Podcasts (Gini Dietrich)
  6. 100 Ways to Measure Social Media (Pam Dyer)
  7. Social Media Parenting: Raising the Digital Generation (Matt Silverman – Mashable)
  8. 12 Ways to Market Your Event With Social Media (Rich Brooks – Social Media Examiner)
  9. Twitter And The Nine-Month Bounce (Erick Schonfeld – Tech Crunch)
  10. Winemakers shun social media grapevine (Leslie Gevirtz – Reuters)

If you have any social media reads that you’d like to suggest, please contact us or Tweet us @watershedstudio.

Original post from Watershed Studio, LLC » Social Media

Blogging for Passion or for Dollars

When I saw this story this morning, my jaw dropped.

Taking a step closer to an eerie Orwellian state where creativity is crushed in the name of “the greater good,” the city of Philadelphia is demanding that bloggers pay $300 for the privilege of writing on the Internet.

This $300 “business privilege license” is for all local bloggers – even the ones that make no money off their words.

The city doesn’t stop there. In addition to the $300 for the license to write on the World Wide Web, bloggers must pay city wage taxes, business privilege taxes and taxes on any net profits — on top of state and federal taxes — even if the blogger only made $11 over two years, reports the City Paper.

Full story at NBC Philadelphia

Even though I’ve never heard of anything like a blanket “business privilege license”, I understand paying taxes is something we all have to do. If that’s how it is in Philly for any business, then fine.  But when you automatically label bloggers as businesses then I have a problem with that.

Taking a step back to the mid-1990′s, I used to publish a ‘zine (and yes, ‘zines are still alive and well in 2010).  We printed 100 copies, got some free music to review, had a few small ad sales, and if we were lucky we broke even.  But it was about our passion for the subject and it was nothing more than a hobby for a group of college kids.

Step forward to 2002 and I jumped head first into blogging and haven’t looked back.  The idea of being a zinester & the idea of being a blogger were pretty much the same thing for me, but with blogging there was a lot less overhead and many more potential eyeballs.

Now jump to present day 2010 and I find myself making a living off of blogging.  (Note that I didn’t say from blogging.)

When Watershed Studio was started back in 2004 our focus was on web design and building PHP based web  applications since that’s what I was doing as a day job back then. Today that has morphed into a lot of WordPress development for clients as well as social media related consulting, coaching & training.  Last year WordSprung was launched as an extension of our WordPress services and earlier this year we launched Indy Media School to focus on the social media training side of things.

On the flip side of the coin, in 2006 the decision was made to separate our content (blogs, podcasts, writings, etc) from the design & consulting side of things and Surge Bucket Media was formed.  Four years later Surge Bucket Media (SBM) consists of dozens of web properties, many of which are networked together.  The difference here being that SBM is currently nowhere near the money maker that everything under the Watershed Studio umbrella is.  And a lot of that is on purpose as we are trying to keep advertising down to an absolute minimum and frankly we do that because we like to do it.

All of that to say, we have seen quite the spectrum of blogs & bloggers throughout the years. While many of our clients are businesses, both small and large, we also have numerous clients who blog out of their own pockets. In other words, their blogs are their passion and they are funding them themselves without a concern for monetary gain.  And it’s this crowd that the vast majority of bloggers would fall into.

Going back to Philadelphia, I honestly don’t see how this will hold up. There are just too many issues at hand, not to mention the moment when freedom of speech and press are brought up (and Philly should be pretty familiar with those, right?).   If I were a small potatoes blogger in Philly I wouldn’t be packing my bags just yet, but I certainly would raise a ruckus with your city government.

What are your thoughts on the matter? Please leave us a comment or leave a voicemail at 317-565-4250.

Original post from Watershed Studio, LLC » Social Media

Hootsuite Premium Pricing Shocker

Yesterday Hootsuite announced their new premium plans

As I looked at this I was shocked by the top end (the actual top end is not listed here, but is in their Enterprise Services at $1499-$1998 per month).  The biggest shocker being their pricing emphasis on “Team Members” (a.k.a. other Hootsuite users who can use one or more of your social network accounts) rather than some sort of true functionality.

I recall just this past week looking through the FAQ’s and reading this & this (emphasis mine):

  • “There is no cost to use the HootSuite Team Collaboration tools or any part of the social media dashboard at this time. Everything is free – though in the future, we will likely add premium level accounts.”
  • “The web version of HootSuite as well as HootSuite Lite for iPhone and Android is currently free. HootSuite for iPhone and Android currently costs $2.99. We are investigating pricing plans and exciting new features for paid accounts.

Fair enough. It’s worded in a  way that says, “We do charge for some things & will be charging for other things at some point. Don’t get used to having everything you currently have for free”.  You can’t argue with that. It’s pretty clear and from a business perspective understandable.

I have absolutely no problem paying for services. We’re in the business of getting paid for services & we pay for services all of the time if the ROI is there.  Just earlier this week in some sort of prophetic thought I was thinking to myself that if Hootsuite charged $5/mo for the service I had at that point in time I’d be happy to pay it.

Beyond the whole Team Members issue (I need this to be expandable to an infinite number of users, even if it costs $4.99/mo for each additional user) their $4.99/mo a plan suites me just fine.  But by charging $15 for the first team member for collaboration aspects (the “priority support” isn’t something I can see being used much & in my opinion should be there with any paid account), they’re really doing themselves no favors.

That said, I can see no good reason for most of our clients to bump up to the “Silver” plan solely for the purpose of allowing us access to their account via our account. And a good portion of them would probably be fine with the Basic plan as long as the advertising isn’t too annoying.

So having mulled this over we’ll be moving our internal Twitter collaboration over to CoTweet.  Facebook pages updates will take place through our Bronze Hootsuite account or directly via Facebook by other team members. Post updates via RSS will continue to be handled via WordPress & the Facebook app. For clients, we’ll simply log into their accounts when needed.  At the end of the day we may not be able to do everything the way we’d like to do it, but we can still do it.

Now it’s your turn. How will the Hootsuite changes affect you, if at all?  What other applications & services do you use for your social media management?  Let us know and if you’d like you can leave a voice message at 317-565-4250.

Original post from Watershed Studio, LLC » Social Media

Blogging to the Third Power

What is it that separates the millions of mediocre bloggers from the ones who build traffic and achieve amazing results? What is it that propels some onward and upward into fame and fortune while others find themselves struggling just to get a small handful of readers?

If you’re like most bloggers, then you’ve probably been kicking yourself trying to figure out the answer to these questions…trying to find the key that unlocks the large steel doors that are holding you back from the success you’ve been looking for.

In his book, Blogging to the Third Power, Nicholas Cardot shares what he has discovered as being the essential elements necessary to connect with people on a large scale.

eBook Edition: Click here to view more details
Print Edition: Click here to view more details

Original post from Watershed Studio, LLC » Social Media