Cone, in association with Intangible Business has released the Cone Nonprofit Power Brand 100 for 2009. You can view the the report and the top 100 list at their website. According to the report,
“Through this valuation, we hope to help all nonprofits better understand how to protect and evolve their brands to generate as much revenue as possible. Valuing brands gives organizations a license to demonstrate to companies and other partners that there is an established and justified cost to aligning with nonprofits.”
The report also includes a variety of good information about enhancing your nonprofit brand and a breakdown by sector. If your organization is not on the list, spend some time studying how the top 10 manage their brand and online presence.
Source: Blue Trolley Press