Social Media In Plain English

Understanding social media is critical for the success of your business or nonprofit. Learn from our expertise in a fun, friendly environment.
July 25, 2009 By Leave a Comment

Twitter Jump Start by John Haydon

twitter-ecoverTwitter Jump Start is a fantastic tool for nonprofits that have been wondering what all that “twitter stuff” is all about. John Haydon, of Corporatedollar.org, lays out a simple to follow plan for setting up your account, customizing your profile, and conducting a campaign.

Particularly useful is a “Twictionary” that helps you understand the language of twitter and “10 Twitter Tips to Increase Online Donations.” You will want to share this free download with your development staff and board. For those who are skeptical about how Twitter can help your organization, Twitter Jump Start will win them over!

Source: Blue Trolley Press

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July 20, 2009 By Leave a Comment

Using eBay for Cause Marketing

eBay Fundraising | Branding your Cause

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Auction Cause recently gave a presentation called: eBay Fundraising: Branding Your Cause. Thanks to the magic of SlideShare.com, we can share it with you. Let us know how your organization is using online auctions to raise money and raise awareness.

Source: Blue Trolley Press

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July 14, 2009 By Leave a Comment

Getting the Most From Twitter

We’ve added a new feature to BTP that will really help save you time. Our Free Downloads page is a collection of free applications and white papers that we believe will keep you informed make you more efficient. We will be adding to it regularly and welcome your suggestions. 

We’ve started the page off with a Twitter theme.  Three white papers and your choice of Tweet Deck or Twirl as free downloads to manage your nonprofit’s Twitter account more effectively.

Source: Blue Trolley Press

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July 13, 2009 By Leave a Comment

Facebook Causes Top $10,000,000

Facebook Causes has topped $10,000,000 in funds raised in just 2 years. Surprisingly, half of that came in the past 6 months. Despite the lousy economy, people are still giving and an increasing number are giving via Facebook.

Consider these numbers from the Causes blog:

  • 26,000 Causes have received a donation
  • $25 median donation
  • $5,000,000 donated in 2009
  • $1.4 million donated via the Birthday Wish feature

The Birthday Wish feature is of particular interest because it has raised so much money in such a short time. It’s a very simple app that allows a user to donate their birthday to their favorite cause. This is a Facebook twist on the peer-to-peer campaign that makes it simple for you to ask friends to make a donation to your favorite cause in lieu of a birthday present. The success of which, you can’t afford to overlook as a fundraiser.

With the $10,000,000 mark reached, more nonprofits will be creating Facebook Causes. If you haven’t created one, keep in mind the fundamentals of fundraising before you do.  You still have to make a strong case for support and you have to present a clear call to action. These still apply whether your online or meeting a donor face-to-face.

Source: Blue Trolley Press

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July 10, 2009 By Leave a Comment

Blog Indiana 2009 Offers NonProfit Summit

Blog Indiana 2009 will feature a one day Nonprofit Summit in addition to the regular line-up.  The event takes place August 13-15th with the nonprofit track taking place on Friday the 14th.

Sessions include:

  • “Using Social Media for Real-World Community Improvement”
  • “Microblogging (Twitter)”
  • “Choosing a Blogging Platform”
  • “Promoting Your Blog Through Social Media”
  • “Three Effective Blog Writing Techniques”
  • And others to be announced. 

Tickets for just the nonprofit session are $79.  As we get closer to the event we will post more info.

Source: Blue Trolley Press

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July 2, 2009 By Leave a Comment

Blog World Expo Update

BlogWorldExpo125

Blog World Expo 2009 will take place in Las Vegas October 15-17. On the 15th, the Social Media Business Summit will take place.  We had hoped to give you the speaker lineup before the early bird registration deadline, but as yet they haven’t released it. I know that’s been frustrating for some of you that were waiting for the schedule to make the decision on whether you would go.

We will keep an eye out for any special discounts that might pop up via a particular sponsor/vendor. And, we will post the schedule as soon as it is available. In the meantime, if you can afford it, we recommend this conference for any nonprofit that wants to elevate the quality of their blogging strategy.

Source: Blue Trolley Press

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