Social Media In Plain English

Understanding social media is critical for the success of your business or nonprofit. Learn from our expertise in a fun, friendly environment.

Dot.column: Gosh, the Internet sure is big. How can it be more local for me?

The March 3, 2011 Dot.column question in Metromix Indianapolis was: Dot.column: Gosh, the Internet sure is big. How can it be more local for me? Social media and local blogs are great ways to bring the Internet into real life right where you live. My starting point would be searching Twitter for users in your region to [...]

Continue reading...

Balancing Your Tweets on Twitter

So you’re on Twitter and are wondering what the best approach to tweeting is to keep your followers engaged and to attract new followers at the same time. Where should the balance lie between sending @ replies, sharing links and posting normal tweets. Normal Tweets Let’s start with normal tweets. These should make up a good portion [...]

Continue reading...

Making Sure Facebook Fan Page Fans See Your Updates

Yesterday we wrote Fixing The Facebook News Feed which focused on the end user. But what can anyone who is using a Facebook Fan Page for marketing purposes do about this to ensure that your Facebook Fan Page fans are seeing your Facebook Fan Page updates? As you may already know, when it comes to the [...]

Continue reading...

Fixing The Facebook News Feed

If you’re like me you may have logged into Facebook and noticed that your “Most Recent” Facebook News Feed was suddenly missing a lot of updates from your friends & the Facebook Fan Pages that you’re a fan of.  It seems that in their recent roll out of changes, Facebook decided that by default you only want [...]

Continue reading...

Top 5 Steps for Successful Customer Service in Social Media

What is your company’s goal in using social media? Marketing? Building customer relationships? Expanding brand awareness? Was Customer Service in your list? As companies jump on the social media bandwagon in increasing numbers, many fail to recognize that their social media accounts will become one more channel – often the first – customers use when [...]

Continue reading...

6 Simple Tips to Help Small Business Owners Beef Up Social Media Efforts

by Chris Vanasdalan A little time investment goes a long way with social media, and it’s something customers are starting to expect. Facebook and Twitter accounts are some of the first places potential customers check when shopping for deals, checking store hours, and looking for coupons and special offers. Hopefully by now you’ve already created [...]

Continue reading...