I love the movie Princess Bride. One favorite scene is with Miracle Max (Billy Crystal) when he makes the comment, ” It just so happens that your friend here is only MOSTLY dead. There’s a big difference between mostly dead and all dead. Mostly dead is slightly alive.”
For quite a while, I’ve viewed the newspaper business as dead. Turns out, it was only “mostly dead.” Check out this blog post from Chris Anderson (Author of the Long Tail). Some good food for thought when considering your marketing mix.
Source: Blue Trolley Press